There are many reasons for following through with this support program, but two main ones are:
- The routine fertility journey that comes naturally is mainly of low stress and full with positive feelings for the people involved. The same journey for couple with difficulty conceiving has a lot more pressure, stress, sometimes negative experiences and could be traumatic for the people involved. This program aims to enhance positive attitude for the people undergoing assisted reproduction, bring comfort during procedures and support their well being along their fertility journey.
- Secondly, these practices can benefit not only the emotional status of the people but also the results of the medical procedures by increasing the chances of a positive outcome.